The DentalForms app for iPad is the collaborative brainchild of a practicing dentist and a tech entrepreneur. Fed up with the hassle of paper check-in and health history forms, they developed a HIPAA compliant SaaS solution that makes check-in a breeze for dental teams and patients alike.
The team came to me hoping to increase their digital footprint and engage their existing email list. They had partnered unsuccessfully with multiple generic ghostwriters to create a weekly blog and found it to be more work than writing the articles themselves. I created a new, fluff-free blog series for them that addressed the pain points of their ideal customers, sourced and edited corresponding images, uploaded and formatted the mobile-friendly content on their WordPress site, and utilized the Yoast plugin to ensure excellent SEO. I then sent out a weekly email newsletter through Infusionsoft that highlighted the blog and encouraged readers to visit the site.
More organic website traffic than ever before and a 71% increase in live demos booked.
Here are a few of the top-performing blog posts from this series—clicking the titles will allow you to view them in .pdf format. If you’d like to view any other samples from this project, please contact me via email and I’d be more than happy to provide them.
- 8 Signs You’re a Great Dentist
- Baked-In Best Practices for Patient Records
- How to Better Care for Your Diabetic Patients
- Take Your Waiting Room to the Next Level